Your startups don’t need capital

Jan 16, 2020

How do you know what the founders in your network or community need?

Ask any founder what they need most and they will say “capital.”

When startup founders are new at this innovation process, they tend to be fairly unsophisticated in their understanding and ability to articulate their needs. They are overworked, stressed, and scared their venture will fail. They know they can’t keep doing all of the things they’re currently doing and believe capital will solve this problem for them.

This makes your job tricky, too.

All of the startups you are working with are “early stage” but they need vastly different things at different times in their venture-building journey. Unfortunately, our industry does not yet have standardized language to describe stages. We can’t even agree on what things like “early stage” and “startup” mean.

Read the complete article on Medium.